Logotype Design Process
First we collect a moodpboard of several logos that are in the same area of the one needed by the client. In this case, we collected the most famous Healthcare logos and checked Also their websites trying to understand how they use their brand to communicate with their fans. After a complete analysis, we make a lot of sketches and drawings in a book so then we have enough graphic materials to start making a vectorized version of the concept that we liked more. We also designed a fully costumized font inspired in 'Ubuntu Font' that could reflect the Healthcare tone and that would be different from any other font of a healthcare logo.
Stationery and Brand Book
After the logo is completed and accepted by our client, we created business cards, flyers and letter/envelope and lastly, we made a complete Brand Book where you can see all the guidelines on how to proper use your brand in different situations.
A very creative and professional team. They try to have a good understanding of the client business before proposing some ideas or possibilities about image creation.
João Caeiro, CO-Founder of Hifen